MKT 415 - MARKETING RESEARCH

Institution:

Delaware State University

Subject:

Marketing

Description:

The course is the study of applied research methods in the analysis of marketing problems and the utilization of research findings in the formulation of marketing policies. Emphasis is on research design, sampling, data collection, psychological scaling, techniques of statistical analysis, preparation and presentation of the research report, and other relevant topics.Prerequisites: MGMT 208, MKT 315.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MGMT 208 AND MKT 315

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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