MKT 426 - MARKETING MANAGEMENT

Institution:

Delaware State University

Subject:

Marketing

Description:

The course provides opportunities for advanced study of marketing functions from the point of view of the marketing manager. The course emphasizes formulation and implementation of marketing policies, including marketing planning, buyer behavior, in addition to product, channel, promotion, and pricing strategies.Prerequisites: MKT 300, Senior status, during the final semester of coursework.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 300

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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