MKT 407 - PROMOTIONAL STRATEGY

Institution:

Delaware State University

Subject:

Marketing

Description:

The course if is project-oriented and focuses on integrated marketing communications. Topics include advertising organization and design, measurement of advertising effectiveness, sales promotion, the personal selling, and public relations.Prerequisites: MGMT 205, MKT 300.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MGMT 205 AND MKT 300

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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