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  • BU 221: Principles of Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course introduces the student to the field of management and explores in depth the five functions of management planning, organizing, influencing, leading, and controlling. This course also presents the evolution of management theory, relates this theory to practical situations, and emphasizes the importance of management skills and knowledge. To accomplish this, a learn-by-doing Greenback Company pedagogy allows students to experience pre-modern, modern, and postmodern management philosophies while accomplishing a good for the earth project that includes both hands-on involvement with the client and fund-raising.
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  • BU 225: Business Finance

    3.00 Credits
    Bethany College - West Virginia

    3 hours A study of the principles and methods of how finances of a business enterprise should be managed. The three principal tasks are to assess a business enterprise's financial needs, to acquire the funds the enterprise requires, and to allocate these funds in the business in the most profitable and economical way. Includes a study of financial performance characteristics underlying investment and financing policies and international financial policies. Prerequisites: AC102 or consent of instructor.
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  • BU 230: Retailing Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course provides an in-depth introduction into the world of retailing and its organization. The retailing functions covered are the following operations, sales promotion, selling, customer service, financial control, and research. Course activities will include field trips, lectures, reading, quizzes and exams, class discussion, guest speakers, and a course project. No prerequisites.
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  • BU 240: Business Communication

    3.00 Credits
    Bethany College - West Virginia

    3 hours Communication by and for all levels of management. Includes dynamics, strategies, and practices of written and oral methods, with appropriate techniques for clear and effective communication in today's business environment. Writing is emphasized, and word processing is used to help students gain communication skills.
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  • BU 245: Small Business Management

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course focuses on problems, skills, and techniques involved in (1) getting a small business started, including such topics as buying a going concern, selecting location, financing and organizing the business, and (2) operating the business, including such topics as staff relations, insurance, supplies, pricing, advertising, credit, inventory control, profit and cost control, taxes, and record systems.
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  • BU 260: Creative Selling

    3.00 Credits
    Bethany College - West Virginia

    3 hours An in-depth study of the art of selling, including the salesperson, customer behavior, and techniques and procedures for effectiveness. The course will include readings, lectures, class demonstrations, case analyses, practice sales demonstrations, and a product research report. No prerequisites.
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  • BU 300: Microcomputers:Management Decision-Making Applications

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course will focus upon the design and use of business applications for problem-solving and decision-making in a broad range of business settings. It will enable the student to become proficient in the use of spreadsheets, graphics and database management to perform microcomputer business management operations. The use of windows, program integration, add-in applications, and the writing of simple and complex macros will be introduced. Emphasis will be on problem-solving and developing the structure necessary to design program applications to perform actual business related tasks unique to the students' own interests. Program problem assignments will be used to develop knowledge of perfect use of applications in spreadsheets, graphics and database management. Prerequisite: EC200 and MA120 or EC201. Recommended: BU380.
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  • BU 302: Profiles in Leadership

    3.00 Credits
    Bethany College - West Virginia

    3 hours This course is designed for students in any major who have completed the prerequisites. It will focus on ten key leadership characteristics including charisma, communications, ethics and values, leadership development, leadership failure, leadership styles, leadership traits, power and authority, strategy, and vision. This course will involve students in examining leadership behaviors as represented through classic and modern literature and some films, in developing conclusions about effective and ineffective leadership behavior, and in self-assessment of their individual leadership profiles. The course will require a comprehensive research paper examining strengths and weaknesses of a significant historical leader. Prerequisites: BU202 and Junior standing.
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  • BU 305: Integrated Marketing Communications

    4.00 Credits
    Bethany College - West Virginia

    4 hours This is an introductory course on the role integrated marking communication (including advertising, sales promotion, personal selling, packaging, events, sponsorships, publicity, direct marketing, internet communication, and customer service) in business and society and how they can be used by organizations to further business objectives. Emphasis will be divided between the theoretical, strategic and tactical functions of IMC functions. Prerequisites: AC101, AC102, EC111, EC112, BU221, BU225.
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  • BU 310: Basic Marketing Research

    2.00 Credits
    Bethany College - West Virginia

    2 hours This is an introductory course on Marketing Research using newly developed Excel based software to design, test and evaluate marketing research. The software greatly simplifies statistical procedures used in marketing research to allow students to concentrate on research implementation without becoming bogged down in statistical procedures. The course will require students to complete a sequential exercise following recognized steps and techniques in marketing research, to complete a marketing research project involving students at Bethany College.
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