BU 305 - Integrated Marketing Communications

Institution:

Bethany College - West Virginia

Subject:

Description:

4 hours This is an introductory course on the role integrated marking communication (including advertising, sales promotion, personal selling, packaging, events, sponsorships, publicity, direct marketing, internet communication, and customer service) in business and society and how they can be used by organizations to further business objectives. Emphasis will be divided between the theoretical, strategic and tactical functions of IMC functions. Prerequisites: AC101, AC102, EC111, EC112, BU221, BU225.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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