BU 230 - Retailing Management

Institution:
Bethany College - West Virginia
Subject:
Description:
3 hours This course provides an in-depth introduction into the world of retailing and its organization. The retailing functions covered are the following operations, sales promotion, selling, customer service, financial control, and research. Course activities will include field trips, lectures, reading, quizzes and exams, class discussion, guest speakers, and a course project. No prerequisites.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(304) 829-7000
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Four-one-four plan

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