BU 310 - Basic Marketing Research

Institution:

Bethany College - West Virginia

Subject:

Description:

2 hours This is an introductory course on Marketing Research using newly developed Excel based software to design, test and evaluate marketing research. The software greatly simplifies statistical procedures used in marketing research to allow students to concentrate on research implementation without becoming bogged down in statistical procedures. The course will require students to complete a sequential exercise following recognized steps and techniques in marketing research, to complete a marketing research project involving students at Bethany College.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.