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  • MK 513: Advertising and Promotional Strategy

    3.00 Credits
    City University of Seattle

    This course examines advertising and promotional strategies by studying consumer behavior, the creative process, and media selection. It evaluates various promotional tools that convey corporate messages and influence buyers in consumer and industrial markets.
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  • MK 515: Global Marketing

    3.00 Credits
    City University of Seattle

    Examine international marketing strategies for small, medium-sized, and multinational corporations. Study diverse environments, market conditions, and e-commerce as they relate to marketing across borders.
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  • MK 516: Advanced Strategic Marketing

    3.00 Credits
    City University of Seattle

    This course covers strategy formulation and analysis of constantly changing environments. Topics evaluated are diverse marketing strategies to achieve competitive advantage, the role of the Internet and strategy implementation.
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  • MK 526: Strategic Brand Creation and Management

    3.00 Credits
    City University of Seattle

    This course introduces students to the concept of brand and branding. The course examines the brand concept, recognizing brand management as a critical component in the development of successful marketing strategies and execution of effective marketing plans. Finally, it provides understanding of how consumer behavior and culture influence the creation and management of a successful brand, product, or product category.
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  • MK 527: Consumer Behavior

    3.00 Credits
    City University of Seattle

    This course examines the consumer behavior process and what, when, why, where and how consumers choose products and services. It explores how consumer behavior is influenced by marketers' actions. The different steps in the consumer behavior process will be evaluated to gain awareness of how various products, services and circumstances can be adapted for managerial decisions on segmentation and positioning. The relationship of consumer behavior to marketing research is addressed promoting clarity in the selection of research methodology, question design and selection and the interpretation and analysis of consumer responses to such questions.
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  • MK 528: Channel Management

    3.00 Credits
    City University of Seattle

    This course examines strategic issues involved in managing marketing channels. Interrelationships between manufacturers, wholesalers and retailers are assessed to bring insight to the challenge of channel cooperation, conflict, coordination and control, and power relationships. Strategic distribution choices and the management of inter-organizational relationships are investigated to assist in the development of systems and behavioral approaches that enable customers to be serviced at higher levels at a lower total cost.
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  • MK 529: Public Relations and Media Management

    3.00 Credits
    City University of Seattle

    This course examines theories of public relations, historical development of the field and role in society, function, and the influence of public relations on marketing strategy and corporate and organizational effectiveness. Emphasis on the relationship between policy formulation and the communication process is applied. Message selection, choice of appropriate media technologies, design, strategies, budgeting and follow-up structures is investigated. Interaction between Public Relations and media will be discussed including how organizations develop collaborative and cooperative media relations with press, broadcast, internet and other outlets.
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  • ML 531: Leading Self,Groups,and Organizations

    3.00 Credits
    City University of Seattle

    This course introduces students to the experiential, self-directed learning process, and it focuses on developing self-awareness, interpersonal communication skills, group facilitation skills, and organizational leadership skills. Students will participate in experiential and cognitive activities designed to facilitate learning about self, group, and organizational leadership.
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  • ML 541: Organizational Learning

    3.00 Credits
    City University of Seattle

    This course examines the facilitators role in individual, team, and organization-wide learning. It introduces students to the skills and knowledge required to assess needs, design and lead learning and training activities, and evaluate learning. Students will apply self-awareness and interpersonal, group, and leadership skills as they practice serving as facilitators of learning. They will also use models of organizational learning and adult learning styles, and explore how to create a learning organization. In addition, they will learn how to identify and address the barriers that can hinder individual and organizational learning.
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  • ML 551: Creating Change in Organizations

    3.00 Credits
    City University of Seattle

    Managerial leaders are frequently called upon to act as internal consultants and change agents. This course explores these roles, as well as essential theories about change and the skills that are required to bring about change in individuals, groups, and organizations. A main focus of the course will be understanding change from a systems perspective. Additional topics include models of consulting, negotiation, individual transition process, and change theory.
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