MK 513 - Advertising and Promotional Strategy

Institution:

City University of Seattle

Subject:

Description:

This course examines advertising and promotional strategies by studying consumer behavior, the creative process, and media selection. It evaluates various promotional tools that convey corporate messages and influence buyers in consumer and industrial markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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