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MKT 101: Introduction to Marketing
3.00 Credits
Peirce College
A grade of C or above is required in this course.This is a survey course that covers the evolution of marketing, the variables that enter into marketing management decision-making, and the impact of both controllable and uncontrollable factors in the environment. Emphasis is placed on the marketing mix: product, price, promotion, and distribution.
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MKT 202: Consumer Behavior
3.00 Credits
Peirce College
Prerequisite: MKT 101Study consumer behavior with applications for marketing strategy development. Explore the cultural, social, and psychological influences on consumers and the consumer decision-making process.
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MKT 204: Advertising Principles
3.00 Credits
Peirce College
Prerequisite: MKT 101Explore concepts of mass communications in developing selected markets and audience appeal, along with the techniques, methods, and formats used to create persuasive messages and psychological appeals. Compare various advertising and promotional media. Current government and industry regulations and truth-in-advertising, along with the special benefits of publicity, are also examined.
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MKT 208: Internet Marketing
3.00 Credits
Peirce College
Prerequisite: MKT 101 The integration of traditional bricks and mortar methods with Internet marketing concepts will be explored. The seven-stage cycle of Internet marketing will be discussed, as well as the developing necessity of adopting a successful Internet marketing strategy by small and large firms alike. The role of third-party Internet infrastructure facilitators will be examined. Develop and create a successful Internet marketing plan.
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MKT 209: Business to Business Marketing
3.00 Credits
Peirce College
Prerequisite: MKT 101This course examines the strategies and tactics used in the marketing of products and services to business and commercial customers. Topics covered in this course include understanding the purchasing function, the organizational buying process, organizational buying behavior, sales and sales management, business marketing channels, supply chain management, pricing and negotiation, and customer retention.
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MKT 301: Marketing Research
3.00 Credits
Peirce College
Prerequisite: MKT 101 Study the most up-to-date business techniques and methods to collect, record, analyze, and report marketing data and information and learn how this data is used in product planning and design, pricing policies, audience appeal, promotion policies, and the development of new marketing strategies and policies.
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MKT 305: International Marketing
3.00 Credits
Peirce College
Prerequisite: MKT 101Current multinational marketing policies and concepts involving both consumer and industrial market structures are examined. International channels of distribution, pricing policies, competitive strategies, and regulations are important components of this course.
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MKT 308: Customer Relationship Management
3.00 Credits
Peirce College
Prerequisite: MKT 101 Topics presented include creating a customer relationship management (CRM) culture, building a CRM infrastructure, managing customer information, assessing customer lifetime value, managing the customer life cycle, and creating customer loyalty programs. Emphasis will be placed on devising a market intelligence system; understanding techniques of customer acquisition, retention, loyalty, and segmentation; identifying and satisfying unmet customer needs; and creating opportunities for cross selling.
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MKT 401: Marketing Management
3.00 Credits
Peirce College
Prerequisite: MKT 101Develop a deeper awareness of the institutions and methods employed in the marketing of goods and services. Such topics as marketing strategies, opportunity and environmental analysis, new product development, and pricing are discussed.
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MKT 401 - Marketing Management
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MKT 425: Special Topics - Marketing
3.00 Credits
Peirce College
A grade of C or above is required in this course.Prerequisites: MKT 101, MKT 305, and MGT 210 or BUS 250The professor for this course will identify a special topic, which will change based on current events and issues in the field of marketing. Students are encouraged to choose projects that will benefit both themselves and their existing or potential employers.
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