MKT 208 - Internet Marketing

Institution:

Peirce College

Subject:

Description:

Prerequisite: MKT 101 The integration of traditional bricks and mortar methods with Internet marketing concepts will be explored. The seven-stage cycle of Internet marketing will be discussed, as well as the developing necessity of adopting a successful Internet marketing strategy by small and large firms alike. The role of third-party Internet infrastructure facilitators will be examined. Develop and create a successful Internet marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.peirce.edu

Phone Number:

(888) 467-3472

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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