MKT 101 - Introduction to Marketing

Institution:

Peirce College

Subject:

Description:

A grade of C or above is required in this course.This is a survey course that covers the evolution of marketing, the variables that enter into marketing management decision-making, and the impact of both controllable and uncontrollable factors in the environment. Emphasis is placed on the marketing mix: product, price, promotion, and distribution.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 09/01/2007 

Institution Website:

www.peirce.edu

Phone Number:

(888) 467-3472

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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