MKT 209 - Business to Business Marketing

Institution:

Peirce College

Subject:

Description:

Prerequisite: MKT 101This course examines the strategies and tactics used in the marketing of products and services to business and commercial customers. Topics covered in this course include understanding the purchasing function, the organizational buying process, organizational buying behavior, sales and sales management, business marketing channels, supply chain management, pricing and negotiation, and customer retention.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.peirce.edu

Phone Number:

(888) 467-3472

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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