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Course Criteria
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3.00 Credits
In today's society marketers are increasingly relying on digital media and technology to promote and sell their products. This course examines the process of planning, creating, and measuring the effectiveness of online marketing strategies. Topics include web analytics, email marketing, search engine marketing and optimization, mobile marketing, social media, influencer marketing, and affiliate marketing. Prerequisite: MSB 210.
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3.00 Credits
Global supply chain management involves development of the chain of supply, not merely from one level in a channel of distribution to that above it (i.e., from retailer to manufacturer), but rather involving examination of a channel up to producers of raw materials, to ensure the efficacy, and increasingly, the ethics of said channel. While the course would focus on the supply chain issues facing businesses, discussion could include the ultimate consumers as they begin to question human rights issues surrounding the production of the products they buy, as well as the environmental impact of said products. As it is increasingly difficult to construct a supply chain which involves purely domestic entities, this course takes a global perspective. Prerequisites: MSB 200 and MSB 210.
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3.00 Credits
Introduction to multi-national marketing, with emphasis on international competition; distribution systems; pricing and credit policies; promotional methods to include advertising; trade barriers; trade agreements; and the political, legal, cultural, ethical, and technological backgrounds. Prerequisites: MSB 210.
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3.00 Credits
The methodology of marketing research. Topics include problem formulation, determination of information sources, research design, data collection methods, sampling techniques, data collection, and analysis and interpretation of the data. Prerequisites: ECON 221, MKT 315 and MSB 210.
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3.00 Credits
A study of marketing problems of the firm through case studies. Emphasis is placed on the identification of problems and the choosing of appropriate alternative solutions. This course will include the fundamentals of operations management to enhance your managerial insight and intuition and improve your business decision making skills. Senior status required. Prerequisites: ECON 221, MKT 315, MKT 450 and MSB 210.
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1.00 Credits
A study of the technology is use for the management of marketing operations. Emphasis will be placed upon appropriate technology solutions used in practice and in simulation case studies. Prerequisites: CIS 110, ECON 221, and MSB 210.
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3.00 Credits
Advanced projects in a specialized area of Marketing under the supervision of a faculty member in the Marketing department. Senior status required; open to juniors with permission of department chairperson.
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3.00 Credits
Topics selected from contemporary Marketing issues which may be offered from time to time to meet the need of the students. Prerequisites may be required based upon the content of the course.
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1.00 Credits
The purpose of this course is to introduce students interested in pursuing academic majors in business to the William G. McGowan School of Business' majors in con-junction with the Angelo P. DeCesaris '53 Executive in Residence initiative, which seeks to assist students in making informed and proactive career decisions. The Angelo P. DeCesaris '53 Executive in Residence initiative in the School of Business seeks to develop business students' knowledge of the professional competencies of business and community and to have students apply these competencies in support-ing the common good. The student and career development process presented in this course will allow students to understand and make choices and career plans based on an assessment of their interests, skills, and values as well as up-to-date information and mentoring about occupations and trends in the job market for students in the majors of the School of Business.
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3.00 Credits
A survey of the financial accounting concepts and procedures used as applied to service and trading business with an emphasis upon the uses and interpretation of financial statements.
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