MKT 360 - Digital Marketing

Institution:

King's College - Pennsylvania

Subject:

Marketing

Description:

In today's society marketers are increasingly relying on digital media and technology to promote and sell their products. This course examines the process of planning, creating, and measuring the effectiveness of online marketing strategies. Topics include web analytics, email marketing, search engine marketing and optimization, mobile marketing, social media, influencer marketing, and affiliate marketing. Prerequisite: MSB 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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