MKT 450 - Marketing Research

Institution:

King's College - Pennsylvania

Subject:

Marketing

Description:

The methodology of marketing research. Topics include problem formulation, determination of information sources, research design, data collection methods, sampling techniques, data collection, and analysis and interpretation of the data. Prerequisites: ECON 221, MKT 315 and MSB 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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