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Course Criteria
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3.00 Credits
An intermediate keystone course, COM 302 studies classic and current persuasive theory as applied to advertising, public relations, law, politics, and media campaigns. This course emphasizes analysis of messages and their rhetorical and psychological structure, while also teaching tactics and strategies through applied example. Uses and abuses of persuasive methods are considered as well as the impact of media developments on modern communications and traditional thought processes. Prerequisite: COM 203. 3 credits. Every semester; day and evening.
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3.00 Credits
An intermediate course, COM 303 introduces basic principles of interpersonal communication. The course presents both a theoretical perspective and a practical application of the concepts through student activities and exercises. Areas of investigation include communication theory, communication models, perception, language, communication breakdowns, non-verbal communication, self-concept, social roles, listening, and conflict management. Prerequisite: COM 203. 3 credits. Every semester; day and evening.
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3.00 Credits
An intermediate course, History of Film surveys major film styles, directors, and movements in international cinema from 1890 to the present. The basic techniques of filmmaking are explored, as are the fundamental topics in film theory and criticism. Prerequisite: COM 304. 3 credits. Fall semester; day and evening.
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3.00 Credits
An intermediate course, Studies in Film considers selected topics, filmmakers, and film genres in cinema history, emphasizing the techniques employed that are specific to film and the contribution of film directors, writers, and cinematographers to their developing art. Prerequisite: COM 304. 3 credits. Spring semester; day and evening.
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3.00 Credits
An advanced intermediate course, COM 307 surveys advertising techniques and functions. The course stresses the development of an advertising plan: copywriting, media planning, campaign development, and strategy. Strong emphasis is placed on the analysis of TV, radio, and print commercials. The relationship among budgetary, creative, and planning functions is investigated, as is advertising's impact on popular thought and culture. Prerequisite: COM 302 or COM 304. 3 credits. Every semester; day and evening.
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3.00 Credits
An advanced intermediate course, COM 309 continues the examination of issues begun in COM 304, investigating selected problems and controversies in the contemporary mass media from the perspective of practitioners. Topics include censorship and legal issues, the artistic strategies of popular cultural forms, and new technologies and opportunities in the electronic media. Prerequisite: COM 304. 3 credits. Every semester; day and evening.
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3.00 Credits
An intermediate course, COM 310 introduces students to the rudiments of journalism. Students are taught the fundamentals of reporting and writing the news for today's print and broadcast media. While emphasis falls on fact gathering, interviewing, and writing techniques, special attention is also paid to copy editing, developing the body of a story, handling breaking news stories, and covering beats. This course requires extensive writing and familiarity with mass communication theory. Prerequisites: WRI 1100 and COM 302 or COM 304. 3 credits. Fall semester; day.
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3.00 Credits
An introduction to the fundamentals of reporting and writing news and human interest stories for broadcast media. Students learn the essentials of fact gathering, interviewing, and meeting deadlines while also being instructed in broadcast formats, technology, and presentation. Prerequisites: WRI 1100 and COM 304. 3 Credits. Offered as needed.
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3.00 Credits
An intermediate course, COM 312 introduces students to all aspects of a career in sports writing. Writing covers the basic rewrites to event stories to human interest stories to personal columns. Students learn how to cover press conferences dealing with breaking news as well as media days that deal with opening of a particular season or a post-season tournament. Editing copy and page layout are other topics covered. Prerequisite: WRI 1100. 3 credits. Offered as needed.
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3.00 Credits
An intermediate production course, COM 401 is an introduction to digital moviemaking. Students produce several individual projects, mastering skills of scriptwriting, storyboarding, cinematography, digital editing image and sound. Prerequisites: COM 304 and COM 305 or COM 306. Lab Fee. 3 Credits. Every semester, day. Evening as needed.
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