COM 307 - Advertising

Institution:

St. Francis College

Subject:

Description:

An advanced intermediate course, COM 307 surveys advertising techniques and functions. The course stresses the development of an advertising plan: copywriting, media planning, campaign development, and strategy. Strong emphasis is placed on the analysis of TV, radio, and print commercials. The relationship among budgetary, creative, and planning functions is investigated, as is advertising's impact on popular thought and culture. Prerequisite: COM 302 or COM 304. 3 credits. Every semester; day and evening.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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