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Course Criteria
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3.00 Credits
This course introduces the essentials of marketing for small and large organizations and develops concepts such as publicity, promotion, and market research, while emphasizing the importance of communication interpersonal and management skills. (Keyboarding recommended)
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3.00 Credits
The professional selling process which involves a series of interrelated activities is introduced. Emphasis is placed on planning and delivery of sales presentations. The six selling steps are examined - prospecting qualifying, presenting, answering objections, closing, and the after-sale service. Students demonstrate effective sales techniques through simulation and role playing. Lecture: 3 credits (45 contact hours).
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3.00 Credits
The marketing function is introduced and applied to various types of business organizations with attention to the marketing concept. Topics include the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. Prerequisite: MGT 160 or B&E 100, or consent of instructor. Lecture: 3 credits (45 contact hours).
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3.00 Credits
The principles of advertising will be introduced to the student. Topics will include economic and social aspects; advertising research; media strategy; consumer behavior; and legal issues in advertising. Prerequisite: BA 282/MKT 282. Lecture: 3 credits (45 contact hours).
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3.00 Credits
Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours).
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3.00 Credits
Decision making strategies are used to solve problems inherent in merchandise selection. Analysis of financial statements and their relationship to buying situations are included, along with cost control and the establishment of sales goals and objectives. Mark-ups, reduction planning, unit cost control, and other computations are emphasized. Prerequisite: BE 291/MKT 291. Lecture: 2 credits (30 contact hours). Laboratory: 1 credit (30 contact hours).
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3.00 Credits
Provides knowledge and skills for nurse aides to assume the role and responsibility required in a long term care setting. Focuses on communication, infection control, safety, resident/patient rights, and basic nursing skills. Note: Faculty and clinical sites must comply with applicable Federal and Kentucky laws and regulations including but not limited to 42 USC 1396r and 907 KAR 1:450. Lecture/Lab: 3 credits (75 contact hours). (45:1 ratio).
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2.00 Credits
Introduces study of underground mining methods, operations, and procedures. Includes topics of miners� rights, work environments, health and safety standards, roof control, mine ventilation, transportation communication, compressed gas cylinders, explosives, mine gases and instruments, electrical hazards, accident prevention, and emergency procedures. Co-requisite: MNG 161. Lecture: 2.0 credits (30 contact hours).
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1.00 Credits
Applies the principles and policies of underground mining methods, operations, and procedures in a controlled laboratory environment. Focuses on the skills associated with the information taught in the paired underground mining lecture course. Co-requisite: MNG 160. Lab: 1.0 credit (30 contact hours).
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2.00 Credits
Introduces study of surface mining methods, operations, and procedures. Includes topics of miners� rights work environments, ground control, health and safety standards, transportation, communication, compressed gas cylinders, explosives, mine gases and instruments, electrical hazards, accident prevention, and emergency procedures. Co-requisite: MNG 171. Lecture: 2.0 credits (30 contact hours).
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