MKT 282 - Principles of Marketing

Institution:

Gateway Community and Technical College

Subject:

Description:

The marketing function is introduced and applied to various types of business organizations with attention to the marketing concept. Topics include the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. Prerequisite: MGT 160 or B&E 100, or consent of instructor. Lecture: 3 credits (45 contact hours).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gateway.kctcs.edu

Phone Number:

(859) 441-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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