MKT 291 - Retail Management

Institution:

Gateway Community and Technical College

Subject:

Description:

Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gateway.kctcs.edu

Phone Number:

(859) 441-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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