MKT 290 - Advertising and Promotion

Institution:

Gateway Community and Technical College

Subject:

Description:

The principles of advertising will be introduced to the student. Topics will include economic and social aspects; advertising research; media strategy; consumer behavior; and legal issues in advertising. Prerequisite: BA 282/MKT 282. Lecture: 3 credits (45 contact hours).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gateway.kctcs.edu

Phone Number:

(859) 441-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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