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Course Criteria
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3.00 Credits
Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. Fundamental principles of management and business operations are discussed with emphasis placed on management orientation, policy making, practical problem analysis, and philosophy. Attention also centers on the following: planning, organizing, directing, controlling, budgeting functions, qualitative and quantitative decision-making and financial analyses.
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3.00 Credits
Prerequisites: BMG* K202 Co-requisite: ACC* K118 or ACC* K233, MAT* K167 . This course examines the planning and controlling of the operating processes and work flow activities in private and public organizations. Key topics include production/work planning, inventory and quality control, scheduling, distribution, plant location and maintenance management. Contemporary methods and analytical techniques such as forecasting, simulation, queuing, linear programming, network methodology and analytical model building are evaluated for their importance in the decision-making process.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. This course deals with the development and direction of human resources. Areas of discussion include affirmative action, recruitment, selection, placement, grievances, wages, discipline, instruction of employees and their evaluations, OSHA, ERISA, and time management and other topics (Previously called Personnel Management).
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3.00 Credits
Prerequisite: BMG* K202. The major content of this course covers labor/management bargaining problems and techniques, union negotiations, grievance procedures, collective bargaining practices, federal and state legislation, and wage and job classifications will comprise the major content of this course.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K100 level or completion of ENG* K094 with a "C#" grade or better. This course covers a practical introduction to the principles and practices of retailing in today's competitive environment. Elements of retail marketing and management are studied including merchandising, store organization and policies, buying, promotion, image creation, pricing, and customer service. Additional concepts such as trends in retailing, site selection, and personnel policies are also discussed. Students utilize case studies and examples drawn from actual, current retailing activities. They also create their own retail store business plan.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. This course is designed to prepare students for professional selling of products, services, and ideas. It concentrates on the mutual satisfaction of both buyers and sellers and the role of the salesperson. Topics studied include the communication process, sales territory management, and the seven steps in the selling process: prospecting, approach, presentation, demonstration, handling of objections, closing and follow-up. Practical application of these concepts in industrial sales, consumer sales, public service selling, and political campaigns is also examined through case studies, role-playing, and student participation exercises.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K100 level or completion of ENG* K094 with a "C#" grade or better. This course is the study of the principles and practices involved in providing excellent customer service. Students learn effective verbal and nonverbal communication techniques, professional customer service behaviors, problem solving and the monitoring and measuring of customer service. Delivery of customer service by telephone, in person, by mail and via the Internet is studied.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. This course introduces the four elements of the marketing mix: product decisions, pricing decisions, promotional decisions and distribution decisions. Emphasis is on the importance of marketing research and consumer behavior in the formulation of marketing strategies. Students study marketing principles and practices as they are applied to consumer and industrial products and services as well as in not-for-profit organizations. Additional topics include marketing in a global economy, ethics, and marketing information systems. The marketing campaigns of small and large companies are discussed as practical examples. Students develop their own marketing plans using strategy and principles learned in the course.
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3.00 Credits
Prerequisite: ENG* K101. Co-requisite: BMK* K201. This course is a study of the principles and practices of modern public relations as they apply to profit making and not for profit organizations. Students study a practical approach to the methods of establishing and maintaining a positive relationship between an organization and its stakeholders. These stakeholders or "publics" include customers, employees, competitors, stockholders, government, vendors, and society in general. Topics include special events planning, media relations planning, and corporate communications. Ethical and social responsibility and negative publicity are also discussed. Students apply their learning by providing public relations skills in a service learning community placement or by developing a public relations campaign as a capstone project.
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3.00 Credits
Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. This course surveys the basic elements, functions, and principles of advertising. Emphasis is on advertising's role as a marketing tool. Students study current advertising campaigns and marketing communication methods. Target marketing, image creation, and ethical aspects of advertising are discussed. Selection of print media, electronic media, and supportive promotional techniques are included. Students create their own comprehensive advertising campaigns using strategies learned in the course.
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