BMK K 235 - Public Relations

Institution:

Connecticut State Community College Three Rivers

Subject:

Description:

Prerequisite: ENG* K101. Co-requisite: BMK* K201. This course is a study of the principles and practices of modern public relations as they apply to profit making and not for profit organizations. Students study a practical approach to the methods of establishing and maintaining a positive relationship between an organization and its stakeholders. These stakeholders or "publics" include customers, employees, competitors, stockholders, government, vendors, and society in general. Topics include special events planning, media relations planning, and corporate communications. Ethical and social responsibility and negative publicity are also discussed. Students apply their learning by providing public relations skills in a service learning community placement or by developing a public relations campaign as a capstone project.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trcc.commnet.edu

Phone Number:

(860) 886-0177

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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