BMK K 241 - Principles of Advertising

Institution:

Connecticut State Community College Three Rivers

Subject:

Description:

Prerequisite: Placement score indicating ENG* K101 or completion of ENG* K100 with a "C" grade or better. This course surveys the basic elements, functions, and principles of advertising. Emphasis is on advertising's role as a marketing tool. Students study current advertising campaigns and marketing communication methods. Target marketing, image creation, and ethical aspects of advertising are discussed. Selection of print media, electronic media, and supportive promotional techniques are included. Students create their own comprehensive advertising campaigns using strategies learned in the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.trcc.commnet.edu

Phone Number:

(860) 886-0177

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.