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MIS 4443: Computer Accounting Applications
3.00 Credits
East Central University
3 hours--Prereq.: 1903, ACCT 3303 or departmental approval. Designed to give the student an introduction to application of the computer to accounting systems. Topics covered include current tools and techniques, development and control of information systems, and application to purchasing, production and revenue cycles
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MIS 4453: Advanced Computer Business Applications
3.00 Credits
East Central University
3 hours--Prereq.: 1903, BSEC 2603 or departmental approval. Study of advanced techniques for addressing complex business problems using microcomputer software packages. MS Excel is explored in depth, including extensive programming using Visual Basic for Applications. Additional database management, project scheduler, and statistical packages may also be used
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MIS 4653: Data Base Theory and Applications
3.00 Credits
East Central University
3 hours--Prereq.: 3433, CMPSC 1113 or departmental approval. Database concepts and structures. File and data management principles underlying database construction. Fundamental types of database models with emphasis on relational databases and the use of SQL. Practice in analysis, design, development, and optimization of working database applications with regard to a variety of problems. This course normally offered in the spring semester only
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MIS 4753: MIS Development Project
3.00 Credits
East Central University
3 hours--Prereq.: 3513 and 4653. Development of a project which utilizes knowledge and skills obtained from Systems Analysis and Design, Database Theory and Applications, and Programming Language courses. Students will perform analysis and design, evaluate alternatives, and develop and demonstrate a working model of a system. This course normally offered in the spring semester only
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MKTG 3313: Principles of Marketing
3.00 Credits
East Central University
3 hours--Prereq.: ECON 2003 or departmental approval. A managerial approach to the study of marketing concepts. Emphasis given to planning, pricing, promotion, and physical distribution of a product or service
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MKTG 3323: Consumer Behavior
3.00 Credits
East Central University
3 hours--Prereq.: 3313 or departmental approval. Qualitative and quantitative analyses of the behavior of consumers and other buying units; a marketing consideration of the contributions of economics and the behavioral disciplines to consumer behavior. This course normally offered in the spring semester, even years only.
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MKTG 3353: Retailing Management
3.00 Credits
East Central University
3 hours--Prereq.: 3313 or departmental approval. A practical study of the management and operation of the retail enterprise, including retail strategy, personnel management, store location, buying and merchandising, selling and security. Focus is on both the large retail organizations and the management of the small retail business. This course normally offered in the spring semester, odd years only
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MKTG 3813: Professional Selling
3.00 Credits
East Central University
3 hours--Prereq.: Junior standing or departmental approval. Skills to understanding the professional personal selling process and the management of a sales organization. Strong emphasis on the communications function of personal selling. Lecture sessions combined with experiential exercises and role playing. This course normally offered in the fall semester only
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MKTG 4323: Promotional Policies in Marketing
3.00 Credits
East Central University
3 hours--Prereq.: 3313 or departmental approval. Analysis of advertising and promotional policies with emphasis on Integrated Marketing Communications and development of actionable advertising and promotion strategies and programs. This course normally offered in the spring semester only
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MKTG 4413: Marketing Research
3.00 Credits
East Central University
3 hours--Prereq.: 3313, BUCOM 3133, BSEC 2603, MIS 1903, or departmental approval. A study of modern marketing research techniques and their applications by management to problems of marketing strategy, development, implementation, and control. This course normally offered in the fall semester only
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