MKTG 4323 - Promotional Policies in Marketing

Institution:

East Central University

Subject:

Description:

3 hours--Prereq.: 3313 or departmental approval. Analysis of advertising and promotional policies with emphasis on Integrated Marketing Communications and development of actionable advertising and promotion strategies and programs. This course normally offered in the spring semester only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecok.edu

Phone Number:

(580) 332-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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