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  • MKT 455: E-tailing and Retailing

    3.00 Credits
    University of Michigan-Ann Arbor

    This course introduces students to significant issues and analysis frameworks of 21st century retailing strategy and management, including retailing over the Internet, or "E-tailing." E-tailing and retailers are challenged to enhance customer experience, customer service and customer satisfaction. The students will learn the complexities and nuances of shopper behavior, shopper demographics, and how shopper decisions are influenced by store design, store environment, store atmosphere and merchandising, in brick-and-mortar and Internet stores. The course will elevate and enhance students' readiness and advancement in retail, brand management and marketing careers. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 456: Advg and Sales Promotion

    3.00 Credits
    University of Michigan-Ann Arbor

    A survey of the principles of advertising and sales promotion, which examines problems related to advertising management. Topics include: the scope of the advertising business, determination of objectives, strategy formulation, creating effective advertising programs, media planning with emphasis on integrating new media into the mix, the role of dealers in promotion, establishing the advertising budget, advertising research and the social and legal aspects of advertising in society. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 457: Global Marketing

    3.00 Credits
    University of Michigan-Ann Arbor

    To provide students with an understanding of the components of marketing in the international environment. A working knowledge of the environment and the complex inter-relationship between different components of marketing will be developed. The focus is on evolving a logical and integrated framework for international marketing decisions. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 488: Seminar:Marketing

    1.00 - 3.00 Credits
    University of Michigan-Ann Arbor

    To provide students with an opportunity for intensive study in current selected areas related to the research activities and/or professional activities of faculty members. Permission of School of Management. 1.000 TO 3.000 Credit hours 1.000 TO 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MKT 488B: Seminar:Marketing

    3.00 Credits
    University of Michigan-Ann Arbor

    Topic: The Good(s) LIfe: Marketing and Society. The course takes a sociological perspective on consumer culture, a social psychological perspective on consumer culture and personal well-being, and a socially critical perspective on the political economy of consumer culture and personal well-being. Open only to students in the Honors Program. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MKT 488C: Seminar:Marketing

    3.00 Credits
    University of Michigan-Ann Arbor

    Topic: Sports and Event Marketing. This course covers (a) the application of marketing strategies to sporting events and sport businesses, as well as (b) effective events management for marketing and other organizational purposes. Students study the theories and tools needed to develop, stage, promote and price sport and recreational activities. Topics include corporate sponsorships, media relations, press conferences and the use of public relations techniques. Students learn to effectively meet and balance the needs of spectators, sponsors and potential participants. Students also study events marketing and management more broadly, which has applications in a wide variety of marketing and general managerial settings. The course combines lecture, case studies, and projects; and may also include field visits and guest speakers. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MKT 488D: Seminar:Marketing

    3.00 Credits
    University of Michigan-Ann Arbor

    Topic: Sports Marketing. Introduction of Sports Business examines and evaluates the business impact of the sports industry in the United States and the Global marketplace. Included in the course content and discussions is the in-depth look at sports organizations, leagues structures and operations, franchises, professional and amateur athletes, the media and public involvement. Key business elements of management, finance, marketing, operations, legal issues, communications and crisis management are featured throughout the course with a specialized application to the sports industry. During the semester, an additional online series of short lessons focus on professional development, leadership and organization & management. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MKT 488E: Seminar:Marketing

    3.00 Credits
    University of Michigan-Ann Arbor

    Topic: Entreprenuerial Marketing. This course applies the marketing mix: product development, pricing, promotion, and distribution to an entrepreneurial enterprise. It will explore marketing-related issues faced by entrepreneurs, such as: new product innovation, development, and testing; promoting the product with scare resources and gaining market acceptance; raising capital, forecasting market demand, and projecting profit and loss; satisfying the many stakeholders, creating pricing strategies, and cultivating channels of distribution. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department
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  • MKT 498: Research:Marketing

    1.00 - 3.00 Credits
    University of Michigan-Ann Arbor

    To provide the advanced student with the opportunity to undertake a research project under the supervision of a faculty member. At least two weeks prior to registration in the term when such a course is to be elected, an interested student must submit to the dean of the school a written request for permission to elect a research course, on a form available in the school office. The request will include a description of the proposed research project. The dean will review the proposal with faculty members to ascertain availability of relevant faculty supervision and to establish appropriate credit. 1.000 TO 3.000 Credit hours 1.000 TO 3.000 Other hours Levels: Undergraduate Schedule Types: Independent Study Management Studies Department Course Attributes: Upper Division
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  • MTHY 100: Fundamentals of Music

    2.00 - 3.00 Credits
    University of Michigan-Ann Arbor

    Designed for the student with little or no knowledge of music. Fundamentals of musical notation, familiarization with the piano keyboard, sight-singing and ear training are included. (F). 2.000 TO 3.000 Credit hours 2.000 TO 3.000 Other hours Levels: Undergraduate Schedule Types: Recitation Literature,Philosophy&Arts Department Course Attributes: Lower Division
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