MKT 488B - Seminar:Marketing

Institution:

University of Michigan-Ann Arbor

Subject:

Description:

Topic: The Good(s) LIfe: Marketing and Society. The course takes a sociological perspective on consumer culture, a social psychological perspective on consumer culture and personal well-being, and a socially critical perspective on the political economy of consumer culture and personal well-being. Open only to students in the Honors Program. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umich.edu

Phone Number:

(734) 764-1817

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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