MKT 488D - Seminar:Marketing

Institution:

University of Michigan-Ann Arbor

Subject:

Description:

Topic: Sports Marketing. Introduction of Sports Business examines and evaluates the business impact of the sports industry in the United States and the Global marketplace. Included in the course content and discussions is the in-depth look at sports organizations, leagues structures and operations, franchises, professional and amateur athletes, the media and public involvement. Key business elements of management, finance, marketing, operations, legal issues, communications and crisis management are featured throughout the course with a specialized application to the sports industry. During the semester, an additional online series of short lessons focus on professional development, leadership and organization & management. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umich.edu

Phone Number:

(734) 764-1817

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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