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MIT 4610: Industrial Technology Seminar
1.00 Credits
Tennessee Technological University
Lec. 1. Credit 1. Prerequisite: Senior standing. Discussion and preparations of problems and topics pertinent to industrial technology.
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MIT 4620: Industrial Projects
3.00 Credits
Tennessee Technological University
Lec. 1. Lab. 4. Credit 3. Prerequisite: Senior standing. This course is the capstone experience, which requires both teamwork and individual skills in identifying and solving an industrial problem. It requires the application of design, manufacturing processing, project management plan and public presentation of results.
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MIT 4990: Special Problems
3.00 Credits
Tennessee Technological University
Lec. 1. Lab. 4. Credit 3. Prerequisite: Senior standing. Investigations of industrial topics in the students area of interest. May not be repeated for improvement of grade.
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MKT 3310: Services Marketing
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. This course will focus on service organizations, and services marketing issues to make students aware of the unique challenges involved in marketing and managing organizations in sections such as finance, health care, entertainment, hospitality, professional services, retailing, education and transportation. Some of the specific topics will include understanding service processes, learning how to manage service encounters, consumer behavior in service settings, complaint handling, pricing and positioning of services, and balancing demand and capacity. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 3400: Principles of Marketing
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: ECON 2020 . Marketing in an economic system, including marketing strategy and marketing mix variables available to the marketing manager. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 3430: Advertising Principles and Cases
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 . Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 3650: Sales Management
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 . Responsibilities and techniques of managing the sales force. Course includes case studies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 3900: Entrepreneurship/Small Business
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 or consent of instructor. An introduction to the process of new venture creation and the challenges of operating and growing a small business. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4100: International Marketing
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 . Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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MKT 4500: Retail Marketing Management
3.00 Credits
Tennessee Technological University
Lec. 3. Credit 3. Prerequisite: MKT 3400 . Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.
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