MKT 4500 - Retail Marketing Management

Institution:

Tennessee Technological University

Subject:

Marketing

Description:

Lec. 3. Credit 3. Prerequisite: MKT 3400 . Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntech.edu

Phone Number:

(931) 372-3223

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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