MKT 4100 - International Marketing

Institution:

Tennessee Technological University

Subject:

Marketing

Description:

Lec. 3. Credit 3. Prerequisite: MKT 3400 . Focuses on the study of consumer behavior and buying cultures in all major regions of the world and relates the information to the creation of international marketing plans and strategies. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntech.edu

Phone Number:

(931) 372-3223

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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