MKT 3310 - Services Marketing

Institution:

Tennessee Technological University

Subject:

Marketing

Description:

Lec. 3. Credit 3. This course will focus on service organizations, and services marketing issues to make students aware of the unique challenges involved in marketing and managing organizations in sections such as finance, health care, entertainment, hospitality, professional services, retailing, education and transportation. Some of the specific topics will include understanding service processes, learning how to manage service encounters, consumer behavior in service settings, complaint handling, pricing and positioning of services, and balancing demand and capacity. Enrollment in junior- or senior-level MKT courses requires junior standing. All business majors must have completed the Basic Business Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntech.edu

Phone Number:

(931) 372-3223

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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