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Course Criteria
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3.00 Credits
This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3
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3.00 Credits
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3
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3.00 Credits
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions. Prerequisites and Corequisites Course prerequisites: BADM 370 and 220 or MATH/STAT 281 Credits: 3
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3.00 Credits
Marketing Channels is an in-depth study of the structure, functions, and management of marketing channels. The relationships among channel members and their negotiations are discussed. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3
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3.00 Credits
This course is a study of the application of marketing principles and concepts in diverse cultural, economic, political, legal, and technological international environments. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3
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3.00 Credits
This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3
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3.00 Credits
This course is designed to develop an understanding of strategy formulation, implementation, and evaluation. It involves integrating all functional areas of business, analyzing the environment in which the firm operates, and choosing strategies that enable the firm to meet its objectives. Prerequisites and Corequisites Course prerequisites: BADM 310 and 321 and 323 and 350 and 360 or 369 and 370 Credits: 3
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1.00 - 3.00 Credits
This course is a consulting program whereby students, working under faculty guidance, assist businesses by researching and developing possible solutions to specific problems involved in business start-up and expansion. Credits: 1-3
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3.00 Credits
Compensation studies the role of a wage and salary administrator. It focuses on the fundamentals of wage theory, job evaluation and compensable factors, employee evaluation, individual and group incentive plans, benefits, and managerial/executive compensation. Prerequisites and Corequisites Prerequisites: BADM 369 and BADM 460 Credits: 3
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3.00 Credits
Critical Issues in Human Resources is designed to facilitate a more in-depth study of selected issues confronting organizations in the area of personnel administration. Topics include the move of human resources from support function to strategic focus, diversity, legal trends, ethical developments, and other emerging issues. Prerequisites and Corequisites Prerequisites: BADM 369 and BADM 460 Credits: 3
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