BADM 481 - Promotional Management

Institution:

University of South Dakota

Subject:

Description:

This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisites and Corequisites Course prerequisite: BADM 370 Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.USD.EDU

Phone Number:

(605) 677-5301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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