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Course Criteria
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3.00 Credits
Prerequisite: COMM 141 This course concentrates on advanced reporting, writing, and editing skills for a variety of journalism environments from traditional to online applications. Special attention is given to interviewing techniques and in-depth background research.
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3.00 Credits
This course emphasizes the principles and appropriate styles for writing editorials and feature articles for print, broadcast, and online media. Students will read materials by award-winning columnists, journalists, and authors - and try to emulate the best qualities of such writing, while developing their own unique style. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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3.00 Credits
Prerequisite: COMM 141 Students will learn how to develop, create, write, and evaluate messages for online and digital channels and environments from traditional web sites to social media applications. Students will also learn to determine the most effective mix of digital and media messages for different audiences and situations.
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3.00 Credits
This course concentrates on the development of individualized public relations strategies to meet the needs of specific PR challenges and situations (good news, bad news, crises, etc.), while teaching students the writing styles and formats used by public relations professionals. The differences in preparing PR materials for the various print, broadcast, and online media are emphasized, and completion of a media kit is a course requirement. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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3.00 Credits
This course concentrates on the unique characteristics of technical writing. Special attention is given to planning, drafting, revising, and producing technical documentation such as instructional, operational, and maintenance manuals; technical proposals and reports; and causal and process analyses. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one- credit independent learning experience.
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3.00 Credits
Prerequisite: COMM 141, COMM 251, COMM 261 Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives. Emphasis is placed on using research to develop strategic platforms for message production, message writing, and evaluating message effectiveness in achieving communication goals and objectives. Cross-listed: See COMM 547
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3.00 Credits
Recognizing that the development of a sound creative strategy is a necessary preliminary to the production of effective advertising, this course combines the concepts and processes of strategic planning with the conventions and craft of creating individual ads. The need for creative and original thinking in both strategizing and copywriting is emphasized. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.
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3.00 Credits
"The following courses were not found in the supplied content but, were listed in program requirements. Please review and provide us, if possible, with the correct information."
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3.00 Credits
This course explores public opinion as an element of public relations. Course content includes defining, measuring, and influencing public opinion, identifying its dimensions and impact, and interpreting public opinion poll results. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one- credit independent learning experience.
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3.00 Credits
Prerequisite: COMM 251, COMM 261 This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems. Course topics include understanding the best practice models and case studies and how to manage communication situations. The course provides opportunities to develop strategy for a class client.
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