COMM 352 - ad Strategy & Copy Writing Prerequisite: Comm 261

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

Recognizing that the development of a sound creative strategy is a necessary preliminary to the production of effective advertising, this course combines the concepts and processes of strategic planning with the conventions and craft of creating individual ads. The need for creative and original thinking in both strategizing and copywriting is emphasized. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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