COMM 345 - pr Strategy & Copy Writing Prerequisite: Comm 251

Institution:

Maryville University of Saint Louis

Subject:

Communication

Description:

This course concentrates on the development of individualized public relations strategies to meet the needs of specific PR challenges and situations (good news, bad news, crises, etc.), while teaching students the writing styles and formats used by public relations professionals. The differences in preparing PR materials for the various print, broadcast, and online media are emphasized, and completion of a media kit is a course requirement. Note: The accelerated Weekend and Evening College format of this course will be augmented by a faculty-prescribed one-credit independent learning experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryville.edu

Phone Number:

(800) 627-9855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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