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  • 4.00 Credits

    This is a college level introductory course in business analysis. This course will detail the roles and responsibilities of the Business Analyst. The course will teach techniques to define the scope of work which includes: identify requirements-gathering techniques, identify the unique needs of stakeholders, customers and the I/T department in the business analysis process among the many facets of the business analyst's responsibilities. (Prereq: ITEC2055) (BP/EP) 4 cr
  • 4.00 Credits

    An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company. (Prereq: Qualifying score on writing assessment test OR ENGL0930) (BP/EP) 4 cr
  • 3.00 Credits

    This is a college level course in developing and documenting project requirements. This course will teach the Business Analyst a logical methodology for the requirements process through practice developing effective requirements. The course will teach and reinforce techniques to identify relevant stakeholders, elicit and document business requirements, and develop use cases describing the business system within which they are working. (Prereq: BUSN2000) (BP/EP) 3 cr
  • 3.00 Credits

    Marketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization. (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr
  • 3.00 Credits

    A career in event planning covers a broad array of industries and types of meeting including corporate meetings, trade shows and expos, weddings, sporting events, fundraising and concerts. In this course, students will learn about the man career opportunities in this field, and the basic skills required for an event planner. The course provides an introduction to client relationships, industry partnerships and the planning process that will drive success! (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr
  • 3.00 Credits

    In planning a business event, one of the first steps is deciding how, when and where attendees will gather. Convention or conference centers, hotels, etc. can offer a myriad of services with varying pricing and conditions. Sourcing these locations can be a complex task. In this class, students will learn to develop a 'request for proposal' (RFP) where your needs and specifications are clearly spelled-out to potential venues. Learning to evaluate and compare these responses and negotiate a contract requires skill, confidence and know-how. (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr
  • 4.00 Credits

    This course is an introduction into the exciting world of management. Today`s managers are faced with many challenges in an ever-changing business environment. Therefore, this course covers the latest approaches that are essential to successfully guide large, small, profit and nonprofit, organizations toward their goals. (Prereq: Qualifying score on writing assessment test OR ENGL0930) (BP/EP) 4 cr
  • 3.00 Credits

    This course will include an overview of the business research environment. Problem definition, qualitative, quantitative and secondary research will be covered. The appropriate time to use survey research, observation research and experimental research in developing a business plan will be included in the course. (Prereq: Qualifying score on reading assessment test OR ENGL0921) (BP/EP) 3 cr
  • 3.00 Credits

    This course will introduce students to the global service economy. Strategies will be discussed to develop business differentiation around service satisfaction and service quality. Students will develop approaches to build loyalty and retention to create a world class service driven organization. (Prereq: Qualifying score on reading assessment test OR ENGL0921) (BP/EP) 3 cr
  • 3.00 Credits

    Internet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firm's marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing. (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr
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