BUSN 2015 - Marketing Applications

Institution:

Hennepin Technical College

Subject:

Description:

Marketing involves all of the activities that help businesses reach their target market(s) effectively including public relations, sales promotion, advertising, social media, pricing, distribution and many other functions. In this course, students will gain practical experience in applying these activities through projects and case studies related to the development of a marketing plan. In addition, students will experience the importance of aligning their marketing objectives with the strategic goals of a business organization. (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hennepintech.edu

Phone Number:

(952) 995-1300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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