BUSN 2075 - Digital Marketing

Institution:

Hennepin Technical College

Subject:

Description:

Internet technologies have revolutionized the practice of marketing. Digital marketing has become an essential component of any firm's marketing strategy. This course will provide a foundation in the key concepts around this rapidly changing field, including internet marketing strategies, search engine optimization, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy, paid search advertising, and web analytics. We will also work to establish the practice of keeping up to date on emerging digital technologies relevant to business and to marketing. (Prereq: Qualifying score on reading assessment test OR ENGL0921 and qualifying score on writing assessment test OR ENGL0930) (BP/EP) 3 cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hennepintech.edu

Phone Number:

(952) 995-1300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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