BUSN 2070 - Integrated Service Marketing

Institution:

Hennepin Technical College

Subject:

Description:

This course will introduce students to the global service economy. Strategies will be discussed to develop business differentiation around service satisfaction and service quality. Students will develop approaches to build loyalty and retention to create a world class service driven organization. (Prereq: Qualifying score on reading assessment test OR ENGL0921) (BP/EP) 3 cr

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hennepintech.edu

Phone Number:

(952) 995-1300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.