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Course Criteria
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2.00 Credits
Focuses on principles that govern the interpretation of dramatic literature in terms of lighting and sound. Includes training and practical application on lighting and sound equipment. Prerequisite: COMM 247B.
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2.00 Credits
Focuses primarily on principles that govern the design of a total “look” for charactersin a play. Involves hands-on costume construction and make-up application.
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3.00 Credits
Analyzes strategic and tactical creative decisions; writing for print, television, and radio; emphasizes campaign development, positioning, concept, copy structure, visualization, and execution; use of computer word processing, and computer graphics. Prerequisite: COMM 202 or permission of program director.
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3.00 Credits
Presents fact gathering and writing skills for the print and electronic media from a public relations viewpoint. Prerequisite: COMM 204 or permission of program director.
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3.00 Credits
Discusses techniques for creating public awareness and planning a publicity campaign; presents practical analysis and development of specialized communications materials and events to gain reaction and support from various publics. Prerequisite: COMM 204 or permission of program director.
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3.00 Credits
Reviews media planning, execution, and control of advertising media programs for print and broadcast; analyzes media and audience characteristics, sources of analytical media data, computer-assisted media planning techniques, buying and selling process. Prerequisite: COMM 202 or permission of program director.
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3.00 Credits
Provides a managerial approach to hands-on skill training in graphics, including visualization, design, layout, typography, and production for advertising; includes computer art graphics and practical applications for advertising campaigns.
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3.00 Credits
Presents case studies of public relations problems in industry, labor, education, government, social welfare, and trade associations. Prerequisite: COMM 204 or permission of program director.
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3.00 Credits
Presents sales promotion techniques and planning, implementation, evaluation and legal aspects of strategies for consumer, industrial, and trade markets; coordinates promotion campaigns with marketing, advertising, and public relations programs. Prerequisite: COMM 202 or permission of program director.
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3.00 Credits
Covers elementary to more advanced desktop publishing and multimedia skills; application to advertising, public relations, newsletters, and brochures. Suggested pre-requisite: COMM 306 or permission of program director.
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