COMM 301,302 - Advertising Copywriting

Institution:

Marywood University

Subject:

Description:

Analyzes strategic and tactical creative decisions; writing for print, television, and radio; emphasizes campaign development, positioning, concept, copy structure, visualization, and execution; use of computer word processing, and computer graphics. Prerequisite: COMM 202 or permission of program director.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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