COMM 304 - Publicity and Special Events

Institution:

Marywood University

Subject:

Description:

Discusses techniques for creating public awareness and planning a publicity campaign; presents practical analysis and development of specialized communications materials and events to gain reaction and support from various publics. Prerequisite: COMM 204 or permission of program director.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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