COMM 305 - Media Planning and Buying

Institution:

Marywood University

Subject:

Description:

Reviews media planning, execution, and control of advertising media programs for print and broadcast; analyzes media and audience characteristics, sources of analytical media data, computer-assisted media planning techniques, buying and selling process. Prerequisite: COMM 202 or permission of program director.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marywood.edu/

Phone Number:

(570) 348-6211

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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