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BUS 3605: Consumer Behavior
3.00 Credits
Florida Institute of Technology
CONSUMER BEHAVIOR. Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers, and how to use the managerial perspective to improve marketing strategy decisions.
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BUS 3607: Mrktg Research
3.00 Credits
Florida Institute of Technology
MARKETING RESEARCH. Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
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BUS 3611: Ent & Sprts Mrktg
3.00 Credits
Florida Institute of Technology
ENTERTAINMENT AND SPORTS MARKETING. Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies.
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BUS 3612: Hosp & Tour Mrktg
3.00 Credits
Florida Institute of Technology
HOSPITALITY AND TOURISM MARKETING. Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
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BUS 3700: Intro Linear Programming
1.00 Credits
Florida Institute of Technology
INTRODUCTION TO LINEAR PROGRAMMING. Introduces the formulation, solution and interpretation of linear programming models used to solve business problems. Noncredit for College of Business majors.
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BUS 3704: Quantitative Methods
3.00 Credits
Florida Institute of Technology
QUANTITATIVE METHODS. Emphasizes management science and operations research techniques in solving managerial problems. Includes linear programming, sensitivity analysis, transportation and assignment problems, inventory models, CPM and PERT analysis, decision analysis and queuing analysis.
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BUS 3705: Managing Small Business
3.00 Credits
Florida Institute of Technology
MANAGING SMALL BUSINESS. Focuses on the practical aspects of successfully launching and managing a small-business enterprise. Presents relevant topics that enable the student to better evaluate entrepreneurial opportunities, choose small business ownership, and to foresee potential pitfalls in operating a small business entity. (Requirement: Junior standing.)
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BUS 3801: Cross-cultural Management
3.00 Credits
Florida Institute of Technology
CROSS-CULTURAL MANAGEMENT. Examines the importance of effectively managing soft skills in a global organizational context. Specifically emphasizes the impact of national culture in shaping values, behaviors and employment practices in organizations operating within a global environment.
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BUS 3802: Global Macroecon Issues
3.00 Credits
Florida Institute of Technology
GLOBAL MACROECONOMIC ISSUES. Explores the macroeconomic interdependence of global economics. Examines the working of monetary and fiscal policies under various exchange-rate regimes and uses international case studies to assess the policy trilemma, the trade-off among exchange rate stability, price stability and independent monetary policy.
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BUS 3999: Research 1
1.00 Credits
Florida Institute of Technology
RESEARCH 1. Includes selection of an industry and completion of a research plan for analysis of that industry. Covers primary and secondary research, research design and resources available for environmental and industry analysis. First of a three-course QEP research sequence. (Requirement: Second semester junior standing.) (Q)
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