BUS 3605 - Consumer Behavior

Institution:

Florida Institute of Technology

Subject:

Business

Description:

CONSUMER BEHAVIOR. Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers, and how to use the managerial perspective to improve marketing strategy decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fit.edu

Phone Number:

(321) 674-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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