BUS 3612 - Hosp & Tour Mrktg

Institution:

Florida Institute of Technology

Subject:

Business

Description:

HOSPITALITY AND TOURISM MARKETING. Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fit.edu

Phone Number:

(321) 674-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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